Blooming Oddity

Personal rebranding project for Fenty Beauty, originally founded by Rihanna. The concept explores a bolder and more unconventional visual direction, shifting away from traditional luxury cues into a space that feels hip, metallic, and slightly surreal. Inspired by elements like eyes, sunflowers, and reflective textures, the rebrand creates a unique, eye-catching identity reminiscent of avant-garde brands such as Gentle Monster. The goal was to build a visual language that feels both edgy and artistic, while still reflecting Fenty’s bold and fearless spirit.